VK introduces interactive advertising with virtual gifts

VK introduces interactive advertising with virtual gifts

The social network VKontakte launched advertisements in a new format. This is an advertisement with game mechanics, the ultimate goal of which is to transfer a user to a community page or another site, subscribe or communicate with the advertiser’s bot.

Interactive advertising is currently only visible in VKontakte mobile applications. Each commercial in this format is unique – it is created with the participation of the VK team.

VK introduces interactive advertising with virtual gifts

The first interactive advertisement was created for the Delivery Club: according to the plot of the game, the courier overcomes obstacles in order to deliver food as quickly as possible. Those who complete the task will receive a set of Delivery Club stickers and a discount on food delivery services.

They click on such ads 3 times more often. On average, users spend 97 seconds in a gadget – many times longer than when interacting with video ads and ten times more than when viewing text publications with photos.

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