Nokia Problems And Their Possible Solutions
Recently, we have heard more than once about the difficult situation of the Finnish company, as well as about the steps that Nokai is taking to solve them (in particular, the conclusion of an alliance with Microsoft). In this regard, a number of legitimate questions arise, the answers to which would help shed light on the state of affairs at Nokia:
- What are the current problems of Nokia?
- What can be done to solve these problems?
- How long will it take to solve these problems?
- What will it cost the company?
In this article we will try to answer all these questions using the information that is currently available in the public domain, as well as healthy logic.
Among the problems of the Finnish company, one can single out difficulties with working on the Symbian OS, the basis of which has undergone many different modifications over the years, as a result of which a huge mass of code has accumulated, which is simply unsuitable for use.
There are also problems in the interaction between development teams working on various equipment and / or product lines of the company. The lack of communication and cooperation is clearly striking. Sadly, this is another well-known Nokia problem.
Weak implementation of marketing strategies and the adoption of ideas such as the creation of various “incarnations” of Maemo, led to the fact that Nokia’s presence in the high-end device market significantly decreased, and the profits of Apple and other companies, respectively, increased. Ovi Music, Files and a number of other projects were either poorly implemented due to limitations in the equipment of the devices, or simply canceled by the managers of these projects.
Many engineers, designers, and encoders complain about the terrible bureaucracy within the company. Innovative ideas are implemented without the participation of the middle administrative level. All this "reinforces" the slow development and process of production. Thus, Nokia was far behind in comparison with new players in the mobile market, who have a much smaller heritage, and therefore, a lighter burden.
The company’s problems are not new and are constantly being discussed not only on the Internet, but also in the press. Nokia itself has even undergone a restructuring to address a significant part of these problems.
Solution of problems Nokia
1. Reduced fragmentation and overall workload
A lot has been said about the obsolescence and old-fashionedness of Symbian and the lack of a future for this OS. We will not delve into such common arguments, but we’ll talk better about the fragmented and fragmented foundations of the Symbian code that have accumulated over the long years of the platform’s existence. On modern Nokai devices, various versions of Symbian are installed.
Symbian 9.1-9.3 are platforms installed on devices without a touch display, the price of which varies from $ 100 to $ 350. Symbian 9.4 is used on the first Nokia devices with a touchscreen, which also have several incarnations. S ^ 1 and pseudo S ^ 2 are used on N97 and C6-00. Finally, Symbian ^ 3 is installed on E7, C6-01, N8 and C7.
Devices based on all these Symbian were released in calendar year 2010! The differences between the versions of this platform are noticeable enough to ensure that the various development teams responsible for improving, adjusting and maintaining the platform are busy. Given that in the past the development teams responsible for an individual device or group of devices have already created a separate “branch” of Symbian code with their own functionality, capabilities and, sometimes, an interface, we are faced with the following situation: the release of a new Nokia device often entails making the same work that was already done many years ago!
Only with the release of Symbian ^ 3 did this practice cease to exist. Nokia now has a common code base that is used by all development teams.
The second problem, also indirectly related to the rich history of Symbian, is the accumulated amounts of code that make this OS unsuitable for use on modern devices. You do not need to be seven spans in your forehead to notice that the platform has a number of individual features that impede the implementation of certain functions. Most of the problems got to Symbian from older versions of the platform. This leads us to a radical but necessary way out of this situation: Nokia should immediately abandon all versions of the OS except for Symbian ^ 3. The labor and time spent on these legacy versions can do more good when working to improve the new platform. One can almost with absolute certainty say that Symbian ^ 3 is able to fill the empty niches left after abandonment of old versions of the OS. You should focus on MeeGo for high-end devices, and use S ^ 3 for other devices in the Nokia lineup.
2. Encouragement of engineers and developers, implementation of their ideas
Despite the fact that Google can be convicted in many dubious ways (like any large corporation, in fact), one cannot be taken away from this company: Google acts very wisely, allowing its employees to spend some time on their own projects, which can subsequently get further development. Gmail, Google news, Google talk and a number of other projects are just examples of such personal endeavors of Google employees. Nokia also has a similar undertaking – the Beta-Labs project, however, compared to the Google idea, the Nokia project looks pretty small. There is no doubt that among the employees of the Finnish company there are many smart and even ingenious people with their unique designs and ideas, however, most of these ideas were simply “strangled” or ignored by middle-level employees.
3. Attracting third-party companies
Nokia is a proud company that is self-reliant. Examples of such projects are Ovi Chat, Ovi Mail, Ovi Maps, Ovi Music, Ovi Files, etc. Despite the fact that some of these projects have been quite successfully implemented, one cannot but admit that some projects of the Finnish company are simply too tough. Nokia’s big mistake is that the company often refuses to enlist the support of third-party companies to provide services that Nokia alone will not be able to implement, or it will be too risky a project.
So do u Nokia real solutions to their problems?
Since the appointment of Stephen Ilop as the chief executive of Nokia, the media have repeatedly maintained that using Windows Phone 7 as the main platform both in the short and long term is the most likely and credible solution for a Finnish company. Naturally, in this case there are a number of certain difficulties, including a difficult situation with Nokia employees responsible for Qt and Symbian, who are likely to lose jobs when the Finnish company enters into new partnerships.
As mentioned earlier, the most practical option is to get rid of all versions of Symbian except the S ^ 3 OS, which must be adapted to work on budget devices, and at the same time invest most of the resources in working on MeeGo. In the interval, you can release one or two devices based on Windows Phone 7, especially considering the huge potential of Nokia’s own ecosystem, which can be realized in the future.
Of course, Nokia can always just stay on track, which ultimately ends with the Finnish company getting bogged down in a mire of mediocrity, losing the battle for the share of consumer attention to those companies that have invested much more effort in their own development. Let’s hope for the wisdom of Nokia management.